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Posted on May 26, 2021June 8, 2021

Intent data. It’s not just another piece of jargon to add to your B2B dictionary. In fact, according to research from Ascend2, RollWorks, and Bombora, 97% of B2B marketers believe that intent data will give brands a competitive advantage in the year ahead. Intent data is dynamic, account-level data that signals interest in a business category or specific products and services.

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