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How Digitalization has Revolutionized Social Media Marketing

Posted on May 26, 2021June 8, 2021

The phenomenon of social media has ushered in a cultural revolution on an international scale, and it seems that this dynamic has also been transferred to the way in which businesses operate. The intent behind the creation of platforms such as Instagram, Facebook and Twitter may have initially been to enable story-telling and interpersonal connections, but they have since evolved to become fundamental marketing tools.

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