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How ‘granfluencers’ are shaking up social media representation and influencer marketing – Ragan Communications

Posted on May 26, 2021June 8, 2021

It wasn’t the usual aspirational 20-something with perfect home décor and a massive following that was Aura Frames’ most successful influencer partnership last year. It was a collaboration with Charlotte Simpson, a 65-year-old retired guidance counselor, (@travelingblackwidow). Her work accounted…

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