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Why Hashtags Are Essential to B2B Social Media Marketing

Posted on October 21, 2021

While most people are familiar with hashtags, many B2B marketers don’t know the best way to use them or may even consider them irrelevant to their social media strategy. This couldn’t be further from the truth. Hashtags originated on Twitter but have now become widely adopted by all social platforms as a way to tag your content with specific topics or conversations (by using a word or phrase preceded by the “#” symbol).

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